Branding. Advertising. Social media. Video. Events.World Defense Show
Founded by Saudi Arabia’s General Authority for Military Industries, World Defense Show showcases the future of defense through technological developments from around the globe. This five-day international gathering hosted 773 exhibitors, 441 delegations and welcomed over 106,000 visitors by showcasing cutting-edge innovations and shaping the future of defense.
Designing the visual identity of the World Defense Show entirely from the ground up, encompassing various mediums such as videos, infographics, digital assets, printed materials, sponsorship collaterals, out-of-home advertising, and social media content. Establishing the World Defense Show as a distinctive and influential event within the competitive defense sector, targeting both regional and international audiences in the industry.
Creative Director Danielle Metni/Olu Dada Project lead Angie Mohamed Art Direction Syed Umair Senior Designer Yaqoob Ahmed